From the perspective of producers such as farmers and large industries in both small and large workshops, why is exporting profitable from Iran?
Producers and industrialists in Iran’s small and large workshops can achieve self-sufficiency in several aspects through exports. Iran, with advantages such as low labor costs, low total finished product prices, low energy costs, and similar factors, can be competitive in the global market, enabling producers and industrialists to benefit more from exporting to other countries.
However, it’s essential to consider that exporting is a challenging process, and for success, producers and industrialists must focus on precise planning, cost management, exploring new markets, and improving product quality. Moreover, given the variable conditions in the global markets, producers and industrialists need to analyze the market and adjust their marketing strategies to succeed in exports.
- The first advantage that can help producers and industrialists in Iran’s small and large workshops is low labor costs. In Iran, due to high unemployment and unfavorable economic conditions, labor costs are lower compared to other countries. This advantage enables producers and industrialists to produce their products at a lower price and be competitive in the global markets.
Now the question is, what strategies exist for market analysis and setting marketing strategies?
Competitor analysis:
To succeed in the global market, it’s essential to become familiar with your competitors and examine their strategies, including sales methods, pricing, advertising, and marketing.
Market analysis:
To succeed in the global market, you must understand the needs and desires of your customers. For this purpose, you can engage in conversations with potential customers and ask for their opinions on your products and services.
Product analysis:
To succeed in the global market, it’s crucial to thoroughly analyze your products and assess their advantages and disadvantages. Moreover, you should identify your target market and search for new opportunities in that market.
Cultural analysis:
To succeed in the global market, you must be familiar with the culture and preferences of customers in your target market. For this purpose, you can analyze various media and social networks to understand the culture and preferences of customers.
Setting marketing strategies:
To succeed in the global market, you must adjust your marketing strategies for your target market. To achieve this, you need to identify your target market and tailor your marketing strategies accordingly.
Utilizing technology:
In the present age, using technology for market analysis and setting marketing strategies is crucial. You can utilize data analysis and marketing software to better identify your target market and optimize your marketing strategies.
In conclusion:
for successful market analysis and setting marketing strategies, you must become familiar with your competitors, the market, and your customers, and based on this information, optimize your marketing strategies for your target market. Utilizing technology and data analysis and marketing software can also improve efficiency and success in the global market. Seeking assistance from experienced individuals and companies in the field of exporting can also help domestic producers reach sustainable and well-calculated exports more quickly.
